


I've taken the same approach to leadership across every part of my life, from coaching, to parenting, to leading corporate teams. Put people first. Invite them into the process. Be clear about what's expected and fair in how you lead. Celebrate progress, learn from setbacks, and always invest in helping people grow.

The Lesley Hawkins Podcast
A Pivotal Moment That Shaped My Values
Make the consistent choice to be kind. Meet people where they are, because relationships aren't built with a gavel.
"He fostered a culture that prioritized people, ensuring everyone felt valued and supported."
— Matt Farr, Global Senior Director, adidas
Teams move faster when they're not second-guessing whether I've got their back.
"He supports his team with unwavering commitment, and is always willing to help others to succeed. He truly exemplifies team work and brings the best out of those around him."
— Lesley Hawkins, Founder, Marsley Canada
People do their best work when they understand why it matters, not just what to do.
"Jordan has a remarkable ability to empower teams, driving both engagement and high performance."
— Kara Anastasiadis, Sr Director, Backcountry
Most problems aren't as complicated as they look once you strip away the noise and find the real question underneath.
"Jordie has that rare ability of taking very complex inputs and creating elegant simple solutions."
— Ian Brown, VP of Retail, JD Sports Canada
The best outcomes come from relationships built before you needed anything from them.
"Anyone would be lucky to have Jordan on their team or as a trustworthy business partner."
— Lina Church, Senior Director, Ariat
The moment you think you've got it figured out is usually the moment you stop growing. Most recently that's meant going back to basics on AI, learning it hands-on rather than just reading about it.
"Watching Jordie's journey through Merchandising, Marketing, Sales, Ops and Digital, I am always impressed at the speed he is able to become a subject matter expert."
— Chris Miall, Director of Sales, adidas