I've had the opportunity to step into new challenges as the adidas business evolved. Each move broadened my perspective, strengthened my ability to solve complex problems, and deepened my understanding of how business works. Those experiences shaped how I lead today, and the perspectives I bring to every opportunity: aligning people, building clarity, and creating the conditions for sustainable growth.
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Leadership Progression Across Six Business Phases
A Few of The Roles I've Loved
Director – Digital Partner Commerce
Led the shift to digital-first commerce partnerships, including scaling dropship capabilities, syndicated digital content, and early AI-assisted tools for content and demand signals, bringing the same rigour from wholesale into how the brand shows up online.
Director – Sales Operations
Owned the operational backbone behind sales, turning complex cross functional headaches into simple, streamlined, standardized processes, unlocking accountability and profitability all at once.
Director – Sales
Executive leader to the fastest growing national retailers in the country, launching joint business planning, operational partnerships, and a dual brand operating model through an adidas/Reebok integration, paving the way for mutually beneficial and long term growth.
Director – Merchandising
Shaped Canada's footwear merchandising team, connecting global product strategy with local market needs. Worked across sales, marketing, finance, and supply chain to deliver seasonal plans that drove commercial success across wholesale, retail, and e-commerce.
Marketing Coordinator
Learned the power of the brand, partnered across sales and retailers, and developed an understanding of consumer-first mindset from design through to activation at point-of-sale.
